Our Speaker for the October 27th Meeting will be:

“Marketing Magic: 27 Powerful Secrets That Guarantee Your Marketing Success”
Presented by Bob Martel, JMB Marketing Group, Sterling, MA
 

There is no magic marketing wand that will make all of your business dreams come true.
Smart marketing is hard work and the one aspect of business that must be mastered if true success is to be realized. ‘Strategy is king’ in achieving lasting marketing success and it is proven that the best marketing company always wins.  This brief session gives you powerful insights and ‘secrets’ toward empowering your marketing initiatives; your team, your strategies, your programs and your return on marketing investment all of which combine to drive business and directly affect your bottom line. Although this 20 minute presentation is but a thumbnail of Bob’s popular seminar, members will leave this fast paced session with 27 marketing “secrets” that enable them to maximize their marketing leverage and achieve predictable, profitable growth – in any economy. This session is designed to help you to hone your marketing skills and make immediate improvements to your marketing game plan. Topics to be covered include sound marketing fundamentals, positioning the perceived value of your products and services, how to apply the psychology of marketing, and a peak at some powerful persuasion and influence strategies – all toward achieving marketing compliance. A Powerpoint presentation will be made available to all members.

 Bob Martel, Principal Consultant, JMB Marketing Group, Sterling, MA
Bob Martel, Principal of JMB Marketing, is an experienced marketing consultant, speaker, and author of the book “How to Create All of the Business You Can Handle”. JMB Marketing provides strategic marketing consulting and full-service direct marketing support to small businesses in the region, assisting business owners and company principals in meeting and exceeding their sales and marketing goals for the business. Bob also serves as the outsourced marketing director for smaller businesses,  as well as serves as a trusted advisor to business owners and stakeholders needs guidance in optimizing their marketing function.
 
A member of the Marlborough Regional Chamber of Commerce and the Wachusett Chamber of Commerce, Bob is also a popular contributing columnist to the MetroWest Daily News and to several online publications, including The Marketing Advisor, Rain Today, and Side Road. He also publishes a weekly newsletter, Marketing With Ease, available at www.jmbmarketing.com. Bob brings more than 16 years of small business marketing consulting to the program, as well as 13 years of international corporate marketing experience. He has helped hundreds of companies across a broad spectrum of industries to increase sales, generate new prospects, enter new markets, and build a lifetime value approach to their business, resulting in increased profits and controlled growth. Bob is a graduate of Northeastern University and a cold war veteran serving in the US Navy’s Submarine Force Pacific Fleet doing all kinds of thing he can’t discuss!