Our Speaker for the August 17th Meeting will be:

 

Steve Dubin – PR Works

 

Serving small to mid-sized clients, PR Works often act as a “quarterback” to generate “new business” on a consistent basis.  We look at what tools are necessary to surround your best potential customers with positive messages.

 

In addition to creating “news” opportunities, we are marketers and writers.  Thus, we take a look at the “big picture” of how to generate new business for you.  This might include new web content, organic search engine optimization, converting web visitors to harvested prospects, blogging, e-newsletters, social networking, sales materials, publicity, a direct mail campaign, and a micro telemarketing unit.

 

STEVEN V. DUBIN, president of PR WORKS, knows the “news” and “marketing” business.  Starting his newspaper career by covering the Boston Celtics for the New Bedford Standard Times, Steve and Larry Bird shared rookie years.  From there Steve progressed to editing and marketing positions in several publishing companies, including Mariner Newspapers. 

 

Steve is current president of the New England Franchise Association (NEFA), the founding president of the South Shore Ad Club and founding director of Non-Profit Network, a collaborative helping provide critical tools to an often overlooked niche.

 

Our Speaker for the September 7th Meeting will be:

 

Stephen Melanson – Verbal Branding Expert

 

Stephen Melanson is the President of Melanson Consulting, which was founded in 2004. He is a professional speaker, consultant, and verbal branding expert, with over twenty-seven years experience in business ownership, management, and sales.

 

He is the originator of multiple new branding applications, each apparently unique in the world. They represent both a superior way to sell and be productive through the spoken word, and also a simplified foundation for the simultaneous improvement of multiple business elements, such as internal culture, brand density, and management modeling.

 

Recent engagements (2010) have been with the British Consulate, Morgan Stanley Smith Barney, Principal Financial, and Chubb Insurance, among others.

 

He’s currently working on a second book about Verbal and Density Branding.

 

Past Speakers:

 

Michael King – New England Sports Archeologist & Trivia Wiz

 

Michael King, emerging author, self proclaimed sports archeologist and founder of R.U.F.F. (Read Us For Fun Publishing) has travelled many roads in becoming both Michael A. King the author, and Michael “The Trivia” King. Orphaned before becoming a teenager, raised by his grandmother, schooled in Massachusetts, then college in Minnesota, his life story will inspire attendees to look forward and even further maximize their powers of knowledge. He has a fascinating story of inspiration to audiences young and old. After a lengthy career in the corporate world, major open-heart surgery and two strokes, Michael’s “never give up” outlook on life has lead him to a new career path as a sports writer, trivia expert and speaker, all rolled in one. As a life-time Boston sports fan, his loyalty to the home teams is unwavering, forever!!!!! Whether as a father, husband, brother, uncle, co-worker, fan, friend or speaker, Michael’s passion for life is evident……”life is good to me and I’m good to life as well.” 

 

Michael enjoys sharing insight into the roads of his life journey, career choices made along the way and his aspirations. He is a sports enthusiast, trivia wiz, a fun speaker and has an uncanny ability to reach out and appeal to any audiences, ranging from elementary school students, to civic groups, to senior citizens, with stops anywhere between, and is an inspiration to all. 

 

King’s publications; including his latest book PATRIOTS PASSION From Day One; The Heartache Year; More Trivia, More Fun, More Knowledge; and SUPER TRIVIA XLIV. For the past nine years (and counting), Michael serves as broadcaster for the Dover-Sherborn Girls Varsity Basketball games, carried on DSCTV.

 

“Marketing Magic: 27 Powerful Secrets That Guarantee Your Marketing Success”
Presented by Bob Martel, JMB Marketing Group, Sterling, MA
 

There is no magic marketing wand that will make all of your business dreams come true.
Smart marketing is hard work and the one aspect of business that must be mastered if true success is to be realized. ‘Strategy is king’ in achieving lasting marketing success and it is proven that the best marketing company always wins.  This brief session gives you powerful insights and ‘secrets’ toward empowering your marketing initiatives; your team, your strategies, your programs and your return on marketing investment all of which combine to drive business and directly affect your bottom line. Although this 20 minute presentation is but a thumbnail of Bob’s popular seminar, members will leave this fast paced session with 27 marketing “secrets” that enable them to maximize their marketing leverage and achieve predictable, profitable growth – in any economy. This session is designed to help you to hone your marketing skills and make immediate improvements to your marketing game plan. Topics to be covered include sound marketing fundamentals, positioning the perceived value of your products and services, how to apply the psychology of marketing, and a peak at some powerful persuasion and influence strategies – all toward achieving marketing compliance. A Powerpoint presentation will be made available to all members.

 

 Bob Martel, Principal Consultant, JMB Marketing Group, Sterling, MA
Bob Martel, Principal of JMB Marketing, is an experienced marketing consultant, speaker, and author of the book “How to Create All of the Business You Can Handle”. JMB Marketing provides strategic marketing consulting and full-service direct marketing support to small businesses in the region, assisting business owners and company principals in meeting and exceeding their sales and marketing goals for the business. Bob also serves as the outsourced marketing director for smaller businesses,  as well as serves as a trusted advisor to business owners and stakeholders needs guidance in optimizing their marketing function.
 
A member of the Marlborough Regional Chamber of Commerce and the Wachusett Chamber of Commerce, Bob is also a popular contributing columnist to the MetroWest Daily News and to several online publications, including The Marketing Advisor, Rain Today, and Side Road. He also publishes a weekly newsletter, Marketing With Ease, available at www.jmbmarketing.com. Bob brings more than 16 years of small business marketing consulting to the program, as well as 13 years of international corporate marketing experience. He has helped hundreds of companies across a broad spectrum of industries to increase sales, generate new prospects, enter new markets, and build a lifetime value approach to their business, resulting in increased profits and controlled growth. Bob is a graduate of Northeastern University and a cold war veteran serving in the US Navy’s Submarine Force Pacific Fleet doing all kinds of thing he can’t discuss!